Fruit & Fibre Wheat Flakes

Packaged product Grains and Pasta Waitrose

Fruit & Fibre Wheat Flakes contains 380 kcal per 100 g. A serving, 40 g (40 g) provides about 152 kcal.

Roughly 75% of its calories come from carbohydrates, with 17% from fat and 9% from protein (estimated with general energy factors).

That is close to the median for grains and pasta on FoodFactly (376 kcal per 100 g).

100 g provides 507% of the Daily Value for Vitamin E, 120% of the Daily Value for Vitamin D and 46% of the Daily Value for Pantothenic acid (B5).

The values are as declared on the product label and entered by Open Food Facts contributors.

Fruit & Fibre Wheat Flakes by Waitrose, product photo
Photo: Open Food Facts, CC BY-SA 3.0, Open Food Facts contributors
380kcal per 100 g
7.9 gprotein
67.9 gcarbohydrates
6.7 gfat
152kcal in serving, 40 g (40 g)

Nutrition facts

Nutrition facts for the selected amount
NutrientAmount per 100 g% DV
Calories L 380 kcal
Total fat L 6.7 g 9%
Saturated fat L 3.7 g 19%
Sodium L 169 mg 7%
Total carbohydrates L 67.9 g 25%
Dietary fiber L 8.2 g 29%
Total sugars L 21.5 g
Added sugars L 16.6 g 33%
Protein L 7.9 g 16%
Vitamin D L 24 µg120%
Vitamin E L 76 mg507%
Pantothenic acid (B5) L 2.3 mg46%
Iron L 6.5 mg36%

% DV: percent of the FDA Daily Value for adults (reference amounts). Letters show how each value was obtained: M measured, C calculated, L label, Z assumed zero, I imputed. Vitamins and minerals not listed were not reported by the source.

Nutritional breakdown

Protein: 9%Carbohydrates: 75%Fat: 17%380kcal / 100 g
  • Protein 9%
  • Carbohydrates 75%
  • Fat 17%

Approximate share of calories, using general energy factors (4 kcal/g protein and carbohydrate, 9 kcal/g fat, 7 kcal/g alcohol).

Vitamins and minerals, % Daily Value per 100 g

Vitamin E507%Vitamin D120%Pantothenic acid (B5)46%Iron36%

Nutritional insights

  • Protein7.9 gin the lowest quarter of grains and pasta (median 8.7 g)
  • Fiber8.2 gabove the median for grains and pasta (median 6.6 g)
  • Sugars21.5 gabove the median for grains and pasta (median 18.5 g)
  • Fat6.7 gin the top quarter of grains and pasta (median 2 g)
  • Saturated fat3.7 gin the top quarter of grains and pasta (median 0.5 g)
  • Sodium169 mgin the lowest quarter of grains and pasta (median 288 mg)
  • Protein per 100 kcal2.1 gprotein density, useful for comparing foods with different calorie levels

Product details

Brand
Waitrose
Barcode
5063210029433
Quantity
750g
Label serving
40 g
Category
Cereal flakes with fruits
Nutri-Score
C as computed by Open Food Facts
NOVA group
4 processing level (1 to 4), as classified by Open Food Facts

Ingredients

Toasted wheat flakes (72%) (wholegrain wheat, sugar, barley malt extract, salt, niacin, vitamin E, pantothenic acid (B5), iron, thiamin (B1), riboflavin (B2), pyridoxine (B6), folic acid, vitamin D, cobalamin (B12)), mixed fruits (26%) (raisins, sweetened dried banana [banana, coconut oil, sugar, flavouring], dried coconut, dried sliced apple), roasted hazelnuts (2%)

As listed on the package and transcribed by Open Food Facts contributors. Always check the package for allergens.

Ingredient guides: HazelnutSugarSaltBananaAppleCoconut oil

Similar products

FoodCaloriesProteinCarbsFat
Fruit 'n Fibre Kellogg's 380 8 g 69 g 6 g
Fruit'n Fibre cereal Kellogg's 380 8 g 69 g 6 g
Deli Form 6% frutos rojos Auchan 380 9.3 g 79 g 1.8 g
All Bran Fruit'n Fibres Kellogg's 380 8 g 69 g 6 g
Brin de Jour - Bran'form Marque Repère 380 9 g 68 g 5.8 g
Wholegrain Fruit & Fibre Sainsbury's 380 8.7 g 67.7 g 6 g
Céréales All-Bran Fruit 'n Fibre Kellogg's 380 8 g 69 g 6 g
All-Bran Fruta Y Fibra Kellogg's 380 8 g 69 g 6 g

Per 100 g. Calories in kcal. n/a: not reported by the source.

Source of the nutrition information

  • Open Food Facts, record 5063210029433. License: ODbL 1.0 (Open Food Facts). Source record dated August 30, 2026. Imported November 12, 2026.

Last updated: . Data quality score: 95/100 (how it is calculated).

Product data from Open Food Facts, made available under the Open Database License. Values are as declared on the label; labels can change over time, so check the package you have.

General nutrition information, not medical advice. Individual needs differ; see our disclaimer.

Frequently asked questions

How many calories are in Fruit & Fibre Wheat Flakes?

100 g of Fruit & Fibre Wheat Flakes has 380 kcal. Serving, 40 g (40 g): about 152 kcal.

How much protein is in Fruit & Fibre Wheat Flakes?

Fruit & Fibre Wheat Flakes contains 7.9 g of protein per 100 g (16% of the 50 g Daily Value), or 3.2 g in serving, 40 g (40 g). About 9% of its calories come from protein. Compared with other grains and pasta, that is in the lowest quarter (median 8.7 g).

How many carbs are in Fruit & Fibre Wheat Flakes?

Fruit & Fibre Wheat Flakes has 67.9 g of total carbohydrates per 100 g, including 8.2 g of fiber and 21.5 g of sugars. Label conventions differ: in the EU and some other regions carbohydrates are declared without fiber.

How much fat is in Fruit & Fibre Wheat Flakes?

Fruit & Fibre Wheat Flakes contains 6.7 g of fat per 100 g, of which 3.7 g is saturated (19% of the Daily Value).

What vitamins and minerals does Fruit & Fibre Wheat Flakes contain?

Per 100 g, the most notable amounts relative to the Daily Value are Vitamin E (507% DV), Vitamin D (120% DV), Pantothenic acid (B5) (46% DV) and iron (36% DV). The full list is in the vitamins and minerals table above.

How much sodium is in Fruit & Fibre Wheat Flakes?

100 g contains 169 mg of sodium, 7% of the 2,300 mg Daily Value.

Where does this nutrition data come from?

From Open Food Facts, record dated August 30, 2026. FoodFactly last checked it on November 12, 2026. Each value above shows whether it was measured, calculated or taken from a label.