Fruit and Fibre
Packaged product Grains and Pasta Morrisons
Fruit and Fibre contains 383 kcal per 100 g. A serving, 40 g (40 g) provides about 153 kcal.
Roughly 76% of its calories come from carbohydrates, with 14% from fat and 10% from protein (estimated with general energy factors).
That is close to the median for grains and pasta on FoodFactly (375 kcal per 100 g).
The values are as declared on the product label and entered by Open Food Facts contributors.
Nutrition facts
| Nutrient | Amount per 100 g | % DV |
|---|---|---|
| Calories L | 383 kcal | |
| Total fat L | 5.8 g | 7% |
| Saturated fat L | 3.7 g | 19% |
| Cholesterol L | 0 mg | 0% |
| Sodium L | 112 mg | 5% |
| Total carbohydrates L | 69 g | 25% |
| Dietary fiber L | 9.2 g | 33% |
| Total sugars L | 19 g | |
| Added sugars L | 7.3 g | 15% |
| Protein L | 8.8 g | 18% |
| Vitamin A L | 0 µg | 0% |
| Vitamin C L | 0.51 mg | 0.6% |
| Vitamin D L | 0.022 µg | 0.1% |
| Vitamin E L | 0.29 mg | 2% |
| Thiamin (B1) L | 0.016 mg | 1% |
| Riboflavin (B2) L | 0.002 mg | 0.2% |
| Niacin (B3) L | 0.12 mg | 0.7% |
| Pantothenic acid (B5) L | 0.034 mg | 0.7% |
| Vitamin B6 L | 0.022 mg | 1% |
| Folate (B9) L | 15.2 µg | 4% |
| Vitamin B12 L | 0.002 µg | 0.1% |
| Calcium L | 9.8 mg | 0.8% |
| Iron L | 0.31 mg | 2% |
| Magnesium L | 7.9 mg | 2% |
| Phosphorus L | 15.8 mg | 1% |
| Potassium L | 185 mg | 4% |
| Zinc L | 0.051 mg | 0.5% |
| Copper L | 0.069 mg | 8% |
| Manganese L | 0.071 mg | 3% |
| Selenium L | 2.7 µg | 5% |
| Iodine L | 2.4 µg | 2% |
% DV: percent of the FDA Daily Value for adults (reference amounts). Letters show how each value was obtained: M measured, C calculated, L label, Z assumed zero, I imputed. Vitamins and minerals not listed were not reported by the source.
Nutritional breakdown
- Protein 10%
- Carbohydrates 76%
- Fat 14%
Approximate share of calories, using general energy factors (4 kcal/g protein and carbohydrate, 9 kcal/g fat, 7 kcal/g alcohol).
Vitamins and minerals, % Daily Value per 100 g
Nutritional insights
- Protein8.8 gabove the median for grains and pasta (median 8.2 g)
- Fiber9.2 gabove the median for grains and pasta (median 8.2 g)
- Sugars19 gbelow the median for grains and pasta (median 22 g)
- Fat5.8 gabove the median for grains and pasta (median 2.2 g)
- Saturated fat3.7 gin the top quarter of grains and pasta (median 0.5 g)
- Sodium112 mgin the lowest quarter of grains and pasta (median 200 mg)
- Protein per 100 kcal2.3 gprotein density, useful for comparing foods with different calorie levels
- Water7.7 gwater per 100 g, which largely explains differences between raw, cooked and dried forms
Full nutrient profile
Sugars and starch (1)
| Starch L | 0.33 g |
|---|
Carotenoids (1)
| Beta-carotene L | 2.3 µg |
|---|
Other components (2)
| Water L | 7.7 g |
|---|---|
| Alcohol L | 0 g |
Product details
- Brand
- Morrisons
- Barcode
- 5010251523246
- Quantity
- 750 g
- Label serving
- 40 g
- Category
- Cereal flakes with fruits
- Packaging
- en:card-carton,en:mixed-plastic-packet
- Nutri-Score
- C as computed by Open Food Facts
- NOVA group
- 4 processing level (1 to 4), as classified by Open Food Facts
Ingredients
Wholewheat (70%), Raisins (17% ) , Sugar, Banana slices (7%) (banana, coconut oil, sugar, flavouring), Coconut chips (3%), Malted barley extract, Dried apple (1.5%) (dried apple, preservative (sulphur dioxide)), Roasted nibbed nuts (1.5%) (hazelnuts, almonds), Salt, Niacin, Iron, Pantothenic acid (B5), Thiamin (B1), Riboflavin (B2), Vitamin B6, Folic acid, Vitamin B12.
As listed on the package and transcribed by Open Food Facts contributors. Always check the package for allergens.
Ingredient guides: SugarSaltHazelnutAlmondCoconut oilBananaApple
Similar products
| Food | Calories | Protein | Carbs | Fat |
|---|---|---|---|---|
| Fruit and Fibre Waitrose | 383 | 7.8 g | 68.5 g | 6.6 g |
| Fruit & Fiber Asda | 383 | 9 g | 70 g | 5.8 g |
| Fruit & Fibre Waitrose | 383 | 7.8 g | 68.5 g | 6.6 g |
| Fruit & Fibre Flakes M&S Food | 382 | 9.1 g | 69 g | 5.8 g |
| Red Berry special flakes Dunnes Stores | 382 | 7.1 g | 84 g | 1.3 g |
| Fruit & fibre Harvest Morn | 385 | 10 g | 67 g | 5.9 g |
| Fruit & Fibre Coop | 381 | 7.7 g | 65 g | 7.9 g |
| Fruit & Fibre Wheat Flakes Coop | 381 | 7.7 g | 65 g | 7.9 g |
Per 100 g. Calories in kcal. n/a: not reported by the source.
Frequently asked questions
How many calories are in Fruit and Fibre?
100 g of Fruit and Fibre has 383 kcal. Serving, 40 g (40 g): about 153 kcal.
How much protein is in Fruit and Fibre?
Fruit and Fibre contains 8.8 g of protein per 100 g (18% of the 50 g Daily Value), or 3.5 g in serving, 40 g (40 g). About 10% of its calories come from protein. Compared with other grains and pasta, that is above the median (median 8.2 g).
How many carbs are in Fruit and Fibre?
Fruit and Fibre has 69 g of total carbohydrates per 100 g, including 9.2 g of fiber and 19 g of sugars. Label conventions differ: in the EU and some other regions carbohydrates are declared without fiber.
How much fat is in Fruit and Fibre?
Fruit and Fibre contains 5.8 g of fat per 100 g, of which 3.7 g is saturated (19% of the Daily Value).
How much sodium is in Fruit and Fibre?
100 g contains 112 mg of sodium, 5% of the 2,300 mg Daily Value.
Where does this nutrition data come from?
From Open Food Facts, record dated March 27, 2026. FoodFactly last checked it on November 6, 2026. Each value above shows whether it was measured, calculated or taken from a label.
Source of the nutrition information
- Open Food Facts, record 5010251523246. License: ODbL 1.0 (Open Food Facts). Source record dated March 27, 2026. Imported November 6, 2026.
Last updated: . Data quality score: 100/100 (how it is calculated).
Product data from Open Food Facts, made available under the Open Database License. Values are as declared on the label; labels can change over time, so check the package you have.
General nutrition information, not medical advice. Individual needs differ; see our disclaimer.