Toasted rice cereal, original

Packaged product Grains and Pasta Kellogg's

Toasted rice cereal, original contains 538 kcal per 100 g. A serving, 1 cup, 36 g (36 g) provides about 194 kcal.

Roughly 71% of its calories come from carbohydrates, with 24% from protein and 4% from fat (estimated with general energy factors).

That is more energy than the typical item in grains and pasta on FoodFactly, where the median is 376 kcal per 100 g across 226 products.

100 g provides 392% of the Daily Value for Niacin (B3), 320% of the Daily Value for Vitamin B12 and 285% of the Daily Value for Folate (B9).

The values are label data submitted by the manufacturer to USDA FoodData Central.

Toasted rice cereal, original by Kellogg's, product photo
Photo: Open Food Facts, CC BY-SA 3.0, Open Food Facts contributors
538kcal per 100 g
33.3 gprotein
97.4 gcarbohydrates
2.6 gfat
194kcal in serving, 1 cup, 36 g (36 g)

Nutrition facts

Nutrition facts for the selected amount
NutrientAmount per 100 g% DV
Calories L 538 kcal
Total fat L 2.6 g 3%
Saturated fat L 0 g 0%
Trans fat L 0 g
Cholesterol L 13 mg 4%
Sodium L 897 mg 39%
Total carbohydrates L 97.4 g 35%
Dietary fiber L 2.6 g 9%
Total sugars L 35.9 g
Added sugars L 10.3 g 21%
Protein L 33.3 g 67%
Vitamin C L 15.4 mg17%
Vitamin D L 5.6 µg28%
Vitamin E L 8.4 mg56%
Thiamin (B1) L 1 mg83%
Riboflavin (B2) L 2 mg151%
Niacin (B3) L 62.7 mg392%
Pantothenic acid (B5) L 2.2 mg44%
Vitamin B6 L 1 mg61%
Folate (B9) L 1,140 µg285%
Vitamin B12 L 7.7 µg320%
Calcium L 590 mg45%
Iron L 28 mg156%
Potassium L 769 mg16%

% DV: percent of the FDA Daily Value for adults (reference amounts). Letters show how each value was obtained: M measured, C calculated, L label, Z assumed zero, I imputed. Vitamins and minerals not listed were not reported by the source.

Nutritional breakdown

Protein: 24%Carbohydrates: 71%Fat: 4%538kcal / 100 g
  • Protein 24%
  • Carbohydrates 71%
  • Fat 4%

Approximate share of calories, using general energy factors (4 kcal/g protein and carbohydrate, 9 kcal/g fat, 7 kcal/g alcohol).

Vitamins and minerals, % Daily Value per 100 g

Niacin (B3)392%Vitamin B12320%Folate (B9)285%Iron156%Riboflavin (B2)151%Thiamin (B1)83%Vitamin B661%Vitamin E56%Calcium45%Pantothenic acid (B5)44%

Nutritional insights

  • Protein33.3 gin the top quarter of grains and pasta (median 9.1 g)
  • Fiber2.6 gin the lowest quarter of grains and pasta (median 5.5 g)
  • Sugars35.9 gin the top quarter of grains and pasta (median 14 g)
  • Fat2.6 gin the top quarter of grains and pasta (median 1.6 g)
  • Saturated fat0 gin the lowest quarter of grains and pasta (median 0.4 g)
  • Sodium897 mgin the top quarter of grains and pasta (median 336 mg)
  • Protein per 100 kcal6.2 gprotein density, useful for comparing foods with different calorie levels

Full nutrient profile

Fats and cholesterol (2)
Monounsaturated fat L0 g
Polyunsaturated fat L0 g
Carotenoids (2)
Vitamin D (D2 + D3), International Units L431 IU
Vitamin E (label entry primarily) L8 IU
Other components (2)
Vitamin A, IU L2,560 IU
Folic acid L667 µg

Values by source

More than one dataset describes this food. FoodFactly keeps each source's values separately instead of blending them. The headline values above come from USDA FoodData Central: Branded Foods.

Per 100 g USDA BrandedOpen Food Facts
Calories 538 kcal389 kcal
Protein 33.3 g19.4 g
Carbohydrates 97.4 g72.2 g
Fat 2.6 g1.4 g
Fiber 2.6 gn/a
Sugars 35.9 g11.1 g
Sodium 897 mg556 mg

Product details

Brand
Kellogg's
Barcode
0038000016110
Quantity
340 g
Label serving
1 cup (36 g)
Category
Mixed cereal flakes
Packaging
Plastic,Box,Cardboard,fr:poche-fermee
NOVA group
4 processing level (1 to 4), as classified by Open Food Facts

Ingredients

Rice, wheat gluten, sugar, defatted wheat germ, contains 2% or less of salt, whey, malt flavor, calcium caseinate. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin a palmitate, vitamin b12, vitamin d3.

As listed on the package and transcribed by Open Food Facts contributors. Always check the package for allergens.

Ingredient guides: RiceSugar

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Per 100 g. Calories in kcal. n/a: not reported by the source.

Frequently asked questions

How many calories are in Toasted rice cereal, original?

100 g of Toasted rice cereal, original has 538 kcal. Serving, 1 cup, 36 g (36 g): about 194 kcal.

Is Toasted rice cereal, original high in protein?

Toasted rice cereal, original contains 33.3 g of protein per 100 g (67% of the 50 g Daily Value), or 12 g in serving, 1 cup, 36 g (36 g). About 24% of its calories come from protein. Compared with other grains and pasta, that is among the highest quarter (median 9.1 g).

How many carbs are in Toasted rice cereal, original?

Toasted rice cereal, original has 97.4 g of total carbohydrates per 100 g, including 2.6 g of fiber and 35.9 g of sugars.

How much fat is in Toasted rice cereal, original?

Toasted rice cereal, original contains 2.6 g of fat per 100 g, of which 0 g is saturated (0% of the Daily Value).

What vitamins and minerals does Toasted rice cereal, original contain?

Per 100 g, the most notable amounts relative to the Daily Value are Niacin (B3) (392% DV), Vitamin B12 (320% DV), Folate (B9) (285% DV), iron (156% DV) and Riboflavin (B2) (151% DV). The full list is in the vitamins and minerals table above.

How much sodium is in Toasted rice cereal, original?

100 g contains 897 mg of sodium, 39% of the 2,300 mg Daily Value.

Where does this nutrition data come from?

From USDA FoodData Central: Branded Foods, record dated March 4, 2026. FoodFactly last checked it on November 6, 2026. Each value above shows whether it was measured, calculated or taken from a label.

Source of the nutrition information

  • Open Food Facts, record 0038000016110. License: ODbL 1.0 (Open Food Facts). Source record dated March 4, 2026. Imported November 6, 2026.
  • USDA FoodData Central: Branded Foods, record 2518855. License: CC0 1.0 (U.S. public domain). Source record dated April 9, 2019. Imported November 6, 2026.

Last updated: . Data quality score: 100/100 (how it is calculated).

General nutrition information, not medical advice. Individual needs differ; see our disclaimer.