Toasted Rice Cereal

Packaged product Breakfast Cereals Target Brands Inc.

Toasted Rice Cereal contains 390 kcal per 100 g. A serving, 1-1/2 cup, 39 g (39 g) provides about 152 kcal.

Roughly 90% of its calories come from carbohydrates, with 7% from protein and 3% from fat (estimated with general energy factors).

That is close to the median for breakfast cereals on FoodFactly (403 kcal per 100 g).

100 g provides 366% of the Daily Value for Vitamin B12, 171% of the Daily Value for iron and 166% of the Daily Value for zinc.

The values are label data submitted by the manufacturer to USDA FoodData Central.

Toasted Rice Cereal by Target Brands  Inc., product photo
Photo: Open Food Facts, CC BY-SA 3.0, Open Food Facts contributors
390kcal per 100 g
7.3 gprotein
87.8 gcarbohydrates
1.2 gfat
152kcal in serving, 1-1/2 cup, 39 g (39 g)

Nutrition facts

Nutrition facts for the selected amount
NutrientAmount per 100 g% DV
Calories L 390 kcal
Total fat L 1.2 g 2%
Saturated fat L 0 g 0%
Trans fat L 0 g
Cholesterol L 0 mg 0%
Sodium L 585 mg 25%
Total carbohydrates L 87.8 g 32%
Dietary fiber L 0 g 0%
Total sugars L 9.8 g
Added sugars L 9.8 g 20%
Protein L 7.3 g 15%
Vitamin A L 439 µg49%
Vitamin C L 14.6 mg16%
Vitamin D L 3 µg15%
Thiamin (B1) L 1 mg83%
Riboflavin (B2) L 1.7 mg128%
Niacin (B3) L 19.5 mg122%
Vitamin B6 L 1.5 mg86%
Folate (B9) L 527 µg132%
Vitamin B12 L 8.8 µg366%
Calcium L 0 mg0%
Iron L 30.7 mg171%
Magnesium L 21 mg5%
Phosphorus L 98 mg8%
Potassium L 98 mg2%
Zinc L 18.3 mg166%
Copper L 0.31 mg34%

% DV: percent of the FDA Daily Value for adults (reference amounts). Letters show how each value was obtained: M measured, C calculated, L label, Z assumed zero, I imputed. Vitamins and minerals not listed were not reported by the source.

Nutritional breakdown

Protein: 7%Carbohydrates: 90%Fat: 3%390kcal / 100 g
  • Protein 7%
  • Carbohydrates 90%
  • Fat 3%

Approximate share of calories, using general energy factors (4 kcal/g protein and carbohydrate, 9 kcal/g fat, 7 kcal/g alcohol).

Vitamins and minerals, % Daily Value per 100 g

Vitamin B12366%Iron171%Zinc166%Folate (B9)132%Riboflavin (B2)128%Niacin (B3)122%Vitamin B686%Thiamin (B1)83%Vitamin A49%Copper34%

Nutritional insights

  • Protein7.3 gin the lowest quarter of breakfast cereals (median 9.4 g)
  • Fiber0 gin the lowest quarter of breakfast cereals (median 7.1 g)
  • Sugars9.8 gin the lowest quarter of breakfast cereals (median 17.8 g)
  • Fat1.2 gin the lowest quarter of breakfast cereals (median 11.8 g)
  • Saturated fat0 gin the lowest quarter of breakfast cereals (median 2.1 g)
  • Sodium585 mgin the top quarter of breakfast cereals (median 136 mg)
  • Protein per 100 kcal1.9 gprotein density, useful for comparing foods with different calorie levels

Full nutrient profile

Fats and cholesterol (2)
Monounsaturated fat L0 g
Polyunsaturated fat L0 g
Other components (1)
Folic acid L524 µg

Values by source

More than one dataset describes this food. FoodFactly keeps each source's values separately instead of blending them. The headline values above come from USDA FoodData Central: Branded Foods.

Per 100 g Open Food FactsUSDA Branded
Calories 385 kcal390 kcal
Protein 7.7 g7.3 g
Carbohydrates 87.2 g87.8 g
Fat 0 g1.2 g
Fiber 0 g0 g
Sugars 10.3 g9.8 g
Sodium 547 mg585 mg

Product details

Brand
Target Brands Inc.
Barcode
0085239906316
Label serving
1-1/2 cup (39 g)
Category
Breakfast Cereals
Nutri-Score
D as computed by Open Food Facts
NOVA group
3 processing level (1 to 4), as classified by Open Food Facts

Ingredients

Rice, sugar, salt, malted barley syrup, mixed tocopherols (added to preserve freshness). vitamins and minerals: sodium ascorbate (vitamin c), reduced iron, niacinamide, alpha tocopherol acetate (vitamin e), pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin d, vitamin b12.

As listed on the package and transcribed by Open Food Facts contributors. Always check the package for allergens.

Ingredient guides: RiceSugarSalt

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Per 100 g. Calories in kcal. n/a: not reported by the source.

Source of the nutrition information

  • USDA FoodData Central: Branded Foods, record 2625823. License: CC0 1.0 (U.S. public domain). Source record dated May 30, 2023. Imported November 6, 2026.
  • Open Food Facts, record 0085239906316. License: ODbL 1.0 (Open Food Facts). Source record dated March 4, 2026. Imported November 6, 2026.

Last updated: . Data quality score: 100/100 (how it is calculated).

General nutrition information, not medical advice. Individual needs differ; see our disclaimer.

Frequently asked questions

How many calories are in Toasted Rice Cereal?

100 g of Toasted Rice Cereal has 390 kcal. Serving, 1-1/2 cup, 39 g (39 g): about 152 kcal.

How much protein is in Toasted Rice Cereal?

Toasted Rice Cereal contains 7.3 g of protein per 100 g (15% of the 50 g Daily Value), or 2.9 g in serving, 1-1/2 cup, 39 g (39 g). About 7% of its calories come from protein. Compared with other breakfast cereals, that is in the lowest quarter (median 9.4 g).

How many carbs are in Toasted Rice Cereal?

Toasted Rice Cereal has 87.8 g of total carbohydrates per 100 g, including 0 g of fiber and 9.8 g of sugars.

How much fat is in Toasted Rice Cereal?

Toasted Rice Cereal contains 1.2 g of fat per 100 g, of which 0 g is saturated (0% of the Daily Value).

What vitamins and minerals does Toasted Rice Cereal contain?

Per 100 g, the most notable amounts relative to the Daily Value are Vitamin B12 (366% DV), iron (171% DV), zinc (166% DV), Folate (B9) (132% DV) and Riboflavin (B2) (128% DV). The full list is in the vitamins and minerals table above.

How much sodium is in Toasted Rice Cereal?

100 g contains 585 mg of sodium, 25% of the 2,300 mg Daily Value.

Where does this nutrition data come from?

From USDA FoodData Central: Branded Foods, record dated March 4, 2026. FoodFactly last checked it on November 6, 2026. Each value above shows whether it was measured, calculated or taken from a label.