Genuine Protein Powder

Packaged product Beverages Muscle Milk

Genuine Protein Powder contains 400 kcal per 100 g. A serving, 2 scoops, 70 g (70 g) provides about 280 kcal.

Roughly 44% of its calories come from protein, with 28% from fat and 28% from carbohydrates (estimated with general energy factors).

That is more energy than the typical item in beverages on FoodFactly, where the median is 215 kcal per 100 g across 21 products.

100 g provides 71% of the Daily Value for magnesium, 65% of the Daily Value for calcium and 51% of the Daily Value for Vitamin A.

The values are label data submitted by the manufacturer to USDA FoodData Central.

Genuine Protein Powder by Muscle Milk, product photo
Photo: Open Food Facts, CC BY-SA 3.0, Open Food Facts contributors
400kcal per 100 g
45.7 gprotein
28.6 gcarbohydrates
12.9 gfat
280kcal in serving, 2 scoops, 70 g (70 g)

Nutrition facts

Nutrition facts for the selected amount
NutrientAmount per 100 g% DV
Calories L 400 kcal
Total fat L 12.9 g 17%
Saturated fat L 5 g 25%
Trans fat L 0 g
Cholesterol L 57 mg 19%
Sodium L 193 mg 8%
Total carbohydrates L 28.6 g 10%
Dietary fiber L 2.9 g 10%
Total sugars L 4.3 g
Added sugars L 1.4 g 3%
Protein L 45.7 g 91%
Vitamin A L 457 µg51%
Vitamin C L 45.7 mg51%
Vitamin D L 10 µg50%
Choline L 0 mg0%
Calcium L 843 mg65%
Iron L 1.4 mg8%
Magnesium L 300 mg71%
Phosphorus L 629 mg50%
Potassium L 671 mg14%

% DV: percent of the FDA Daily Value for adults (reference amounts). Letters show how each value was obtained: M measured, C calculated, L label, Z assumed zero, I imputed. Vitamins and minerals not listed were not reported by the source.

Nutritional breakdown

Protein: 44%Carbohydrates: 28%Fat: 28%400kcal / 100 g
  • Protein 44%
  • Carbohydrates 28%
  • Fat 28%

Approximate share of calories, using general energy factors (4 kcal/g protein and carbohydrate, 9 kcal/g fat, 7 kcal/g alcohol).

Vitamins and minerals, % Daily Value per 100 g

Magnesium71%Calcium65%Vitamin A51%Vitamin C51%Phosphorus50%Vitamin D50%Potassium14%Iron8%Choline0%

Nutritional insights

  • Protein45.7 gin the top quarter of beverages (median 13 g)
  • Fiber2.9 gabove the median for beverages (median 2.7 g)
  • Fat12.9 gin the top quarter of beverages (median 2 g)
  • Saturated fat5 gin the top quarter of beverages (median 0.48 g)
  • Sodium193 mgabove the median for beverages (median 53.7 mg)
  • Protein per 100 kcal11.4 gprotein density, useful for comparing foods with different calorie levels

Full nutrient profile

Fats and cholesterol (2)
Monounsaturated fat L5.7 g
Polyunsaturated fat L0.71 g
Sugars and starch (1)
Starch L0 g

Values by source

More than one dataset describes this food. FoodFactly keeps each source's values separately instead of blending them. The headline values above come from USDA FoodData Central: Branded Foods.

Per 100 g Open Food FactsUSDA Branded
Calories 386 kcal400 kcal
Protein 16 g45.7 g
Carbohydrates 10 g28.6 g
Fat 4.5 g12.9 g
Fiber 1.5 g2.9 g
Sugars 0.5 g4.3 g
Sodium 33.8 mg193 mg

Product details

Brand
Muscle Milk
Barcode
0660726503270
Quantity
30.9oz
Label serving
2 scoops (70 g)
Category
Protein
NOVA group
4 processing level (1 to 4), as classified by Open Food Facts

Ingredients

Whey protein concentrate (milk), calcium sodium caseinate (milk), milk protein isolate, soluble vegetable fiber, non dairy creamer (sunflower oil, maltodextrin, sodium caseinate [a milk derivative], mono - and diglycerides. tocopherols), alkalized cocoa powder, maltodextrin, canola oil, medium chain triglycerides, organic oat fiber, natural and artificial flavors, calcium phosphate, less than 1% of: potassium chloride, magnesium oxide, acesulfame potassium, ascorbic acid, sucralose, enzyme-modified cocoa butter, lactoferrin (milk), cholecalciferol, vitamin a palmitate.

As listed on the package and transcribed by Open Food Facts contributors. Always check the package for allergens.

Ingredient guides: Rapeseed (canola) oilSunflower oil

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Per 100 g. Calories in kcal. n/a: not reported by the source.

Source of the nutrition information

  • USDA FoodData Central: Branded Foods, record 2665527. License: CC0 1.0 (U.S. public domain). Source record dated May 1, 2023. Imported November 6, 2026.
  • Open Food Facts, record 0660726503270. License: ODbL 1.0 (Open Food Facts). Source record dated November 2, 2026. Imported November 7, 2026.

Last updated: . Data quality score: 100/100 (how it is calculated).

General nutrition information, not medical advice. Individual needs differ; see our disclaimer.

Frequently asked questions

How many calories are in Genuine Protein Powder?

100 g of Genuine Protein Powder has 400 kcal. Serving, 2 scoops, 70 g (70 g): about 280 kcal.

Is Genuine Protein Powder high in protein?

Genuine Protein Powder contains 45.7 g of protein per 100 g (91% of the 50 g Daily Value), or 32 g in serving, 2 scoops, 70 g (70 g). About 44% of its calories come from protein. Compared with other beverages, that is among the highest quarter (median 13 g).

How many carbs are in Genuine Protein Powder?

Genuine Protein Powder has 28.6 g of total carbohydrates per 100 g, including 2.9 g of fiber and 4.3 g of sugars.

How much fat is in Genuine Protein Powder?

Genuine Protein Powder contains 12.9 g of fat per 100 g, of which 5 g is saturated (25% of the Daily Value).

What vitamins and minerals does Genuine Protein Powder contain?

Per 100 g, the most notable amounts relative to the Daily Value are magnesium (71% DV), calcium (65% DV), Vitamin A (51% DV), Vitamin C (51% DV) and phosphorus (50% DV). The full list is in the vitamins and minerals table above.

How much sodium is in Genuine Protein Powder?

100 g contains 193 mg of sodium, 8% of the 2,300 mg Daily Value.

Where does this nutrition data come from?

From USDA FoodData Central: Branded Foods, record dated November 2, 2026. FoodFactly last checked it on November 7, 2026. Each value above shows whether it was measured, calculated or taken from a label.