The elf on the shelf

Packaged product Other Foods Kellogg's

The elf on the shelf contains 385 kcal per 100 g. A serving, 1.5 cup, 40 g (40 g) provides about 154 kcal.

Roughly 89% of its calories come from carbohydrates, with 6% from fat and 5% from protein (estimated with general energy factors).

That is more energy than the typical item in other foods on FoodFactly, where the median is 254 kcal per 100 g across 511,115 products.

100 g provides 167% of the Daily Value for Thiamin (B1), 73% of the Daily Value for iron and 35% of the Daily Value for zinc.

The values are label data submitted by the manufacturer to USDA FoodData Central.

The elf on the shelf by Kellogg's, product photo
Photo: Open Food Facts, CC BY-SA 3.0, Open Food Facts contributors
385kcal per 100 g
5.1 gprotein
89.7 gcarbohydrates
2.6 gfat
154kcal in serving, 1.5 cup, 40 g (40 g)

Nutrition facts

Nutrition facts for the selected amount
NutrientAmount per 100 g% DV
Calories L 385 kcal
Total fat L 2.6 g 3%
Saturated fat L 0 g 0%
Trans fat L 0 g
Cholesterol L 0 mg 0%
Sodium L 487 mg 21%
Total carbohydrates L 89.7 g 33%
Dietary fiber L 5.1 g 18%
Total sugars L 38.5 g
Added sugars L 38.5 g 77%
Protein L 5.1 g 10%
Vitamin D L 0 µg0%
Thiamin (B1) L 2 mg167%
Riboflavin (B2) L 0 mg0%
Niacin (B3) L 5.1 mg32%
Pantothenic acid (B5) L 1.3 mg26%
Vitamin B6 L 0.51 mg30%
Folate (B9) L 82 µg21%
Calcium L 0 mg0%
Iron L 13.1 mg73%
Potassium L 128 mg3%
Zinc L 3.9 mg35%

% DV: percent of the FDA Daily Value for adults (reference amounts). Letters show how each value was obtained: M measured, C calculated, L label, Z assumed zero, I imputed. Vitamins and minerals not listed were not reported by the source.

Nutritional breakdown

Protein: 5%Carbohydrates: 89%Fat: 6%385kcal / 100 g
  • Protein 5%
  • Carbohydrates 89%
  • Fat 6%

Approximate share of calories, using general energy factors (4 kcal/g protein and carbohydrate, 9 kcal/g fat, 7 kcal/g alcohol).

Vitamins and minerals, % Daily Value per 100 g

Thiamin (B1)167%Iron73%Zinc35%Niacin (B3)32%Vitamin B630%Pantothenic acid (B5)26%Folate (B9)21%Potassium3%Vitamin D0%Riboflavin (B2)0%

Nutritional insights

  • Protein5.1 gbelow the median for other foods (median 7.4 g)
  • Fiber5.1 gin the top quarter of other foods (median 1.8 g)
  • Sugars38.5 gin the top quarter of other foods (median 3.2 g)
  • Fat2.6 gbelow the median for other foods (median 6.6 g)
  • Saturated fat0 gin the lowest quarter of other foods (median 2 g)
  • Sodium487 mgabove the median for other foods (median 248 mg)
  • Protein per 100 kcal1.3 gprotein density, useful for comparing foods with different calorie levels

Full nutrient profile

Fats and cholesterol (2)
Monounsaturated fat L0 g
Polyunsaturated fat L0 g
Other components (1)
Folic acid L51 µg

Values by source

More than one dataset describes this food. FoodFactly keeps each source's values separately instead of blending them. The headline values above come from USDA FoodData Central: Branded Foods.

Per 100 g Open Food FactsUSDA Branded
Calories 375 kcal385 kcal
Protein 5 g5.1 g
Carbohydrates 87.5 g89.7 g
Fat 2.5 g2.6 g
Fiber 5 g5.1 g
Sugars 37.5 g38.5 g
Sodium 500 mg487 mg

Product details

Brand
Kellogg's
Barcode
0038000234118
Label serving
1.5 cup (40 g)
Category
Other Foods
NOVA group
4 processing level (1 to 4), as classified by Open Food Facts

Ingredients

corn flour, sugar, whole grain yellow corn flour, degerminated yellow corn flour, sugar, enriched flour, niacin, reduced iron, vitamin B1, vitamin B2, folic acid, corn syrup, marshmallows, sugar, corn syrup, modified food starch, gelatin, natural flavor, contains less than 2% of corn starch, dextrose, yellow 5, yellow 6, red 40, blue 1, yellow 6, yellow 5, blue 1, BHT, niacinamide, vitamin B6, vitamin B2, vitamin B1, vitamin B12, vitamin D3, calcium pantothenate, vitamin B6 hydrochloride, folic acid, vitamin B12

As listed on the package and transcribed by Open Food Facts contributors. Always check the package for allergens.

Ingredient guides: Sugar

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Per 100 g. Calories in kcal. n/a: not reported by the source.

Source of the nutrition information

  • USDA FoodData Central: Branded Foods, record 2595976. License: CC0 1.0 (U.S. public domain). Source record dated June 23, 2023. Imported November 6, 2026.
  • Open Food Facts, record 0038000234118. License: ODbL 1.0 (Open Food Facts). Source record dated November 22, 2025. Imported November 7, 2026.

Last updated: . Data quality score: 95/100 (how it is calculated).

General nutrition information, not medical advice. Individual needs differ; see our disclaimer.

Frequently asked questions

How many calories are in The elf on the shelf?

100 g of The elf on the shelf has 385 kcal. Serving, 1.5 cup, 40 g (40 g): about 154 kcal.

How much protein is in The elf on the shelf?

The elf on the shelf contains 5.1 g of protein per 100 g (10% of the 50 g Daily Value), or 2.1 g in serving, 1.5 cup, 40 g (40 g). About 5% of its calories come from protein. Compared with other other foods, that is below the median (median 7.4 g).

How many carbs are in The elf on the shelf?

The elf on the shelf has 89.7 g of total carbohydrates per 100 g, including 5.1 g of fiber and 38.5 g of sugars.

How much fat is in The elf on the shelf?

The elf on the shelf contains 2.6 g of fat per 100 g, of which 0 g is saturated (0% of the Daily Value).

What vitamins and minerals does The elf on the shelf contain?

Per 100 g, the most notable amounts relative to the Daily Value are Thiamin (B1) (167% DV), iron (73% DV), zinc (35% DV), Niacin (B3) (32% DV) and Vitamin B6 (30% DV). The full list is in the vitamins and minerals table above.

How much sodium is in The elf on the shelf?

100 g contains 487 mg of sodium, 21% of the 2,300 mg Daily Value.

Where does this nutrition data come from?

From USDA FoodData Central: Branded Foods, record dated November 22, 2025. FoodFactly last checked it on November 7, 2026. Each value above shows whether it was measured, calculated or taken from a label.